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Apple Chief Hails China's Important Role at Crucial Time

  • itay5873
  • Mar 21, 2024
  • 2 min read

Updated: Nov 25, 2024

Apple Inc Chief Executive Officer Tim Cook made remarks in an interview with China Daily that explained how huge a role China would continue to play in the company's supply chain. The interview comes after reports of poor sales of the new iPhone models in China, and Cook sought to emphasize the importance of the nation's manufacturing abilities in the world.


Key Meeting in Shanghai: Apple CEO Tim Cook Meets With BYD President

During his Shanghai visit, the chief executive of Apple reportedly had a meeting with BYD Chairman and President Wang Chuanfu. The meeting, held at the China headquarters of Apple, underscored the long-standing partnership between the two companies. A subsidiary under the Chinese EV maker, BYD Electronics, has been working in tandem with Apple for over 15 years, contributing to the creation of devices such as the iPhone and Vision Pro.


Cooperation for Success: How Apple Continues to Partner with Suppliers in China


Cook underlined the interdependence of Apple and Chinese suppliers and how it serves as a catalyst for innovation and productivity. Full of the recent reversals-like the falling sales of the iPhone in China-Cook sounded bullish over the prospects of the partnership in the future.


China's Manufacturing Capability: The Bedrock of Apple's Supply Chain

Cook also praised the manufacturing capability of China, saying that it has greatly improved over the past three decades. He promised the nation is catching his attention with its emphasis on automation, green manufacturing, and innovation-driven development, mentioning some leading-edge technologies from suppliers like BYD, Lens, and Everwin.


Looking Ahead: China's Role in Apple's Future

The Apple CEO has reiterated the company's commitment to the deepening of cooperation with Chinese partners as it prepares to open its eighth store in Shanghai and as it gets ready to attend the China Development Forum. That is because 151 of its 200 major suppliers are located in China, making the country's industrial ecosystem very critical to the global operations of Apple.


Despite Apple's challenges in the Chinese market, the company still uses the country's manufacturing edge and innovation-driven development strategy for continuous growth and success. In this manner, the companies are together developing the changing environment of the tech industry, their relationship remaining at the core of the Apple worldwide strategy.

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