CNBC: Google's AI spend under scrutiny ahead of Alphabet earnings
CNBC reported that growing competition for Google Cloud and Alphabet’s plan to expand its AI strategy beyond its own cloud are in focus as the company prepares to report earnings.
Developing storyOptions traders eye Alphabet and Microsoft ahead of Oct 28 after-hours reports9 reports · latest 2h agoTimeline →What happened
What happened
CNBC reported on Oct 28, 08:30 UTC that MacKenzie Sigalos covered the growing competition for Google Cloud as Alphabet prepares to report earnings. The story was published under the headline "Google's AI spend under scrutiny: Here's what to know." CNBC's summary says the piece explains how Alphabet is expanding its AI strategy beyond its own cloud.
Stocks market context
Stocks market context
As of Oct 28, 20:00 UTC, the SPY ETF rose 0.34% from the prior close to $772.31 and the QQQ ETF rose 0.60% from the prior close to $725.61. NVIDIA fell 1.17% from the prior close to $215.38, Apple fell 0.94% from the prior close to $343.83, Microsoft fell 0.06% from the prior close to $531.01, Amazon rose 0.59% from the prior close to $254.60, Alphabet rose 1.34% from the prior close to $324.89, Meta Platforms fell 1.24% from the prior close to $612.49, Tesla fell 0.80% from the prior close to $404.22 and JPMorgan Chase rose 1.05% from the prior close to $339.30 (Finnhub).
| Instrument | Last | Change | Basis | As of | Source |
|---|---|---|---|---|---|
| S&P 500 (via SPY ETF) | $772.31 | +0.34% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Nasdaq 100 (via QQQ ETF) | $725.61 | +0.60% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| NVIDIA | $215.38 | -1.17% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Apple | $343.83 | -0.94% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Microsoft | $531.01 | -0.06% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Amazon | $254.60 | +0.59% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Alphabet | $324.89 | +1.34% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Meta Platforms | $612.49 | -1.24% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| Tesla | $404.22 | -0.80% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
| JPMorgan Chase | $339.30 | +1.05% | vs prior close | Oct 28, 20:00 UTC | Finnhub |
Related coverage
Related coverage
livemint.com reported that OpenAI plans to buy AI chips from Google, citing a person familiar with the discussions. Yahoo published a story titled "OpenAI Is Buying Google’s AI Chips, a Hit to Nvidia’s Biggest Customer Bond." cnbc.com also ran a piece titled "Here's what options traders see before Alphabet, Microsoft report after the bell."
- Google's AI spend under scrutiny: Here's what to know — CNBC, Oct 28, 08:30 UTC
- OpenAI turns to Google’s AI chips amid race to challenge Nvidia — livemint.com, Oct 28, 02:17 UTC
- Here's what options traders see before Alphabet, Microsoft report after the bell — cnbc.com, Oct 28, 15:12 UTC (also reported by CNBC)
- OpenAI Is Buying Google’s AI Chips, a Hit to Nvidia’s Biggest Customer Bond — Yahoo, Oct 28, 11:22 UTC
- Microsoft won’t spend all its free cash flow on AI and data centers, says Jefferies’ Brent Thill — CNBC, Oct 28, 10:45 UTC
What to watch
What to watch
AMZN Q3 2026 earnings and INTC Q3 2026 earnings are scheduled for Thu Oct 29 (after the close), and several other high-importance Q3 results—LLY, CAT and MRK—are scheduled for Thu Oct 29 (before the open).
- Thu Oct 29 (before the open) — LLY Q3 2026 earnings · EPS estimate 6.61
- Thu Oct 29 (before the open) — CAT Q3 2026 earnings · EPS estimate 7.16
- Thu Oct 29 (before the open) — MRK Q3 2026 earnings · EPS estimate 2.10
- Thu Oct 29 (after the close) — AMZN Q3 2026 earnings · EPS estimate 2.00
- Thu Oct 29 (after the close) — INTC Q3 2026 earnings · EPS estimate 0.40
- Fri Oct 30 (before the open) — XOM Q3 2026 earnings · EPS estimate 4.12
Sources and data
- CNBC (secondary source) — Google's AI spend under scrutiny: Here's what to know
- livemint.com (secondary source) — OpenAI turns to Google’s AI chips amid race to challenge Nvidia
- cnbc.com (secondary source) — Here's what options traders see before Alphabet, Microsoft report after the bell
- Yahoo (secondary source) — OpenAI Is Buying Google’s AI Chips, a Hit to Nvidia’s Biggest Customer Bond
- Finnhub (market data) — market data
Market data as of Oct 28, 20:00 UTC; report generated Oct 28, 21:50 UTC. All times are UTC. Each table row shows its own timestamp and provider.
This report was produced by the MarketAlleys Research Desk using automated data processing and language tools from the sources listed above, and checked against our automated-content validation rules. It is for information only and is not investment advice.
Terms in this article
Price-to-earnings ratio (P/E)
Share price divided by earnings per share.
Exchange-traded fund (ETF)
A fund that trades on a stock exchange like a share, usually tracking an index, sector, commodity or strategy.
S&P 500
A float-adjusted, market-cap-weighted index of about 500 leading US companies selected by a committee at S&P Dow Jones Indices.
Options
Contracts that give the buyer the right, but not the obligation, to buy (a call) or sell (a put) an asset at a set strike price before or at expiry.
Earnings per share (EPS)
A company's net profit attributable to ordinary shareholders divided by its average number of shares.
Sources & data
- CNBC (secondary, retrieved Oct 28, 2026, 09:52 PM UTC)
- livemint.com (secondary, retrieved Oct 28, 2026, 09:52 PM UTC)
- cnbc.com (secondary, retrieved Oct 28, 2026, 09:52 PM UTC)
- Yahoo (secondary, retrieved Oct 28, 2026, 09:52 PM UTC)
- Finnhub (market-data, retrieved Oct 28, 2026, 09:52 PM UTC)
Market data as of Oct 28, 2026, 08:00 PM UTC.
This report was produced by the MarketAlleys Research Desk using automated data processing and language tools, built only from the cited sources and validated by rules described in our methodology. Spot an error? Request a correction.
Ask about this story
Questions are answered only from this article and the sources it cites.
MarketAlleys provides news and analysis for information only; it is not investment advice or a recommendation to buy or sell any security. Markets involve risk. Risk disclaimer.
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